AI Marketing for Newbies with Curt Doty
Presented by RealmIQ | Hosted at the Santa Fe Business Incubator
Welcome to El Sailon: IMMERSE – Back by Popular Demand
Join AI adoption leader Curt Doty for a transformative two-part morning workshop tailored for marketing newcomers ready to tap into the power of generative AI. Whether you're brand-building or just curious about what tools like ChatGPT, Gemini, and Perplexity can actually do for you, this workshop is your hands-on entry point.
Over two focused sessions—with a night of homework in between—you'll explore:
· How to bring AI into your everyday marketing workflow.
· The differences between the major AI platforms and how to use them effectively.
· How to brainstorm, write, and even personalize content in minutes, not hours.
Expect guided demos, practical prompts, and real-time feedback from Curt, whose AI consulting programs have helped brands and executives across industries level up fast.
Who Should Attend?
New marketers, creatives, entrepreneurs, and curious professionals ready to move from hesitation to hands-on AI fluency.
Warning: There will be overnight homework—to help cement your learnings and build use cases for your business or brand.
Seats are limited. Come curious. Leave confident.
Workshop Curriculum: AI Marketing for Newbies
Facilitator: Curt Doty
Location: Santa Fe Business Incubator
Dates: September 11 and 12
Time: 9:00 AM – 1:00 PM Daily
IMPORTANT PRE-WORKSHOP REQUIREMENT
To ensure full participation in the hands-on exercises, please create free accounts on the following platforms before the workshop begins:
ChatGPT (by OpenAI) – https://chat.openai.com
Sign up for a free account (ChatGPT-3.5 is free; GPT-4 available via Plus subscription)
Gemini (by Google) – https://gemini.google.com
Requires a Google account to access the free version
Perplexity.ai – https://www.perplexity.ai
No login required for basic use, but creating a free account is recommended for saving sessions and better results
Bring a fully charged laptop or tablet to get the most out of your hands-on sessions. Power and WIFI will be available.
DAY 1: Getting Started with AI Tools for Marketing
Theme: Orientation + Exploration
9:00 AM – Arrival & Continental Breakfast
Networking and informal welcome.
9:30 AM – Introduction: Three AI Tools You’ll Use
Overview of ChatGPT, Gemini, and Perplexity
Key differences in style, output, and ideal use cases
How to frame marketing problems and prompts effectively
10:30 AM – Exercise One: Joint Work Session
Hands-on activity: Prompt, iterate, and refine marketing ideas
Focus: Campaign concepting and basic messaging
11:30 AM – Group Presentations & Open Q&A
Share what you built
Compare tool strengths and challenges
12:00 PM – Catered Lunch & Homework Brief
HOMEWORK:
Use one (or more) tools to build a short AI-generated piece (e.g., promo email, 3 social posts, blog intro).
Optional: Try the same prompt in multiple platforms and note the differences.
DAY 2: Refining Your Voice and Strategy
Theme: Application + Feedback
9:00 AM – Arrival & Continental Breakfast
9:30 AM – Recap & Homework Review
Participants share their outputs and reflections
Group feedback: Which platform fit best and why?
10:30 AM – Exercise Two: Micro Campaign Builder
Create a mini marketing campaign using your chosen tool(s)
Focus: Consistency, tone, and call-to-action
11:30 AM – Show & Tell
Present your campaign work
Discussion on outcomes, strategy, and improvement tips
12:00 PM – Catered Lunch & Closing
Final insights from Curt
Review of resources, links, and suggested next steps
Costs - $299