El Sailon: IMMERSE

AI Marketing for Newbies with Curt Doty

Presented by RealmIQ | Hosted at the Santa Fe Business Incubator

Join AI adoption leader Curt Doty for a continuing two-part morning workshop tailored for marketing newcomers ready to tap into the power of generative AI. Whether you're brand-building or just curious about what tools like ChatGPT, Gemini, and Perplexity can actually do for you, this workshop is your hands-on entry point.

Over two focused sessions—with a night of homework in between—you'll explore:

·       How to bring AI into your everyday marketing workflow.

·       The differences between the major AI platforms and how to use them effectively.

·       How to brainstorm, write, and even personalize content in minutes, not hours.

Expect guided demos, practical prompts, and real-time feedback from Curt, whose AI consulting programs have helped brands and executives across industries level up fast.

Who Should Attend?
This is a continued program through Q4 targeted at New marketers, creatives, entrepreneurs, and curious professionals ready to move from hesitation to hands-on AI fluency.

Warning: There will be overnight homework—to help cement your learnings and build use cases for your business or brand.

Seats are limited. Come curious. Leave confident.

Workshop Curriculum: AI Marketing for Newbies

Facilitator: Curt Doty
Location: Santa Fe Business Incubator
Dates: December 1 and 2
Time: 9:00 AM – 1:00 PM Daily

IMPORTANT PRE-WORKSHOP REQUIREMENT

To ensure full participation in the hands-on exercises, please create free accounts on the following platforms before the workshop begins:

1.     ChatGPT (by OpenAI) – https://chat.openai.com

Sign up for a free account (ChatGPT-3.5 is free; GPT-4 available via Plus subscription)

1.     Gemini (by Google) – https://gemini.google.com

Requires a Google account to access the free version

1.     Perplexity.ai – https://www.perplexity.ai

No login required for basic use, but creating a free account is recommended for saving sessions and better results

Bring a fully charged laptop or tablet to get the most out of your hands-on sessions. Power and WIFI will be available.

DAY 1: Getting Started with AI Tools for Marketing

Theme: Orientation + Exploration

9:00 AM – Arrival & Continental Breakfast
Networking and informal welcome.

9:30 AM – Introduction: Three AI Tools You’ll Use

• Overview of ChatGPT, Gemini, and Perplexity

• Key differences in style, output, and ideal use cases

• How to frame marketing problems and prompts effectively

10:30 AM – Exercise One: Joint Work Session

• Hands-on activity: Prompt, iterate, and refine marketing ideas

• Focus: Campaign concepting and basic messaging

11:30 AM – Group Presentations & Open Q&A

• Share what you built

• Compare tool strengths and challenges

12:00 PM – Catered Lunch & Homework Brief

HOMEWORK:
Use one (or more) tools to build a short AI-generated piece (e.g., promo email, 3 social posts, blog intro).
Optional: Try the same prompt in multiple platforms and note the differences.

DAY 2: Refining Your Voice and Strategy

Theme: Application + Feedback

9:00 AM – Arrival & Continental Breakfast

9:30 AM – Recap & Homework Review

• Participants share their outputs and reflections

• Group feedback: Which platform fit best and why?

10:30 AM – Exercise Two: Micro Campaign Builder

• Create a mini marketing campaign using your chosen tool(s)

• Focus: Consistency, tone, and call-to-action

11:30 AM – Show & Tell

• Present your campaign work

• Discussion on outcomes, strategy, and improvement tips

12:00 PM – Catered Lunch & Closing

• Final insights from Curt

• Review of resources, links, and suggested next steps

Costs - $299